Swift Plans x Sprint Digital

🔍 Precision Targeting Across Canada

We geo-targeted high-opportunity zones across Canada with localized campaigns tailored to Telus’ service areas.

• • Deployed city and postal-code-level targeting
    
    
  • Layered interests, behaviours, and device usage for sharper reach
    
    
  • Prioritized regions with lower Telus market penetration for lead gain

💬 High-Converting Ad Messaging

Focused on value-driven messaging backed by Telus’ trusted reputation.

• • “Faster internet. Smarter deals.” – clear, no-fluff copy
    
    
  • Highlighted perks like speed, reliability, and bundled savings
    
    
  • A/B tested hooks that addressed common frustrations with other providers

📱 Lead Form Optimization

• • Used native lead forms on Meta for reduced friction
    
    
  • Kept forms short, mobile-optimized, and bilingual (EN/FR) where needed
    
    
  • Added qualifying questions to improve lead quality

🔁 Ongoing Campaign Optimization

• • Monitored CPL daily and reallocated budget to best-performing segments
    
    
  • Regularly refreshed creatives to fight ad fatigue
    
    
  • Weekly reporting and refinement loop to keep results consistent