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Driving Repeat Visits with Boardwalk’s Digital Loyalty Program

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Lead Generation
Paid Media Management
Web Development
Content Creation
Branding
Brand Management
Influencer Marketing

Our Client

Boardwalk Burgers, a multi-location fast-food chain

Agency: Sprint Digital (Boardwalk’s dedicated marketing agency)
 Service: Rewards Program Launch, Paid Ads, CRM, Email & SMS Marketing
 Platforms: YouTube, TikTok, Snapchat, Instagram, Facebook, Email, SMS

Overview

Sprint Digital launched and scaled the Boardwalk Rewards Program to boost in-store visits and increase customer retention across multiple locations in Canada. Using a combination of digital wallet technology, geo-fencing, paid advertising, and direct CRM, the loyalty system turned everyday diners into frequent fans.

Campaign Objective

  • Grow a trackable, repeatable in-store loyalty ecosystem
  • Increase visit frequency among new and existing customers
  • Collect and leverage first-party data for marketing
  • Drive long-term brand loyalty and awareness

What We Did

1. Frictionless Loyalty Enrollment

  • Multiple sign-up paths: QR codes in-store, direct ads, email, SMS, and website forms
  • No app required — customers added the loyalty card to Apple Wallet or Google Wallet

2. Platform-Powered Promotions

  • Initial launch through a cinematic video commercial
  • Short ad snippets used across Meta (Facebook & Instagram), Youtube, Tiktok and Snapchat
  • Supplemented by static promos highlighting benefits and how-to-join visuals

3. Ongoing Email & SMS Nurturing

  • Sent personalized offers, updates, and reward reminders to loyalty card holders
  • Used customer behaviour data to trigger remarketing flows

4. Location-Based Geo-Fencing

  • Loyalty cardholders received push notifications when near Boardwalk stores
  • Real-time reminders encouraged on-the-spot visits

5. Promotional Campaigns

  • A 2X Rewards Campaign led to a major spike in program engagement
  • Future plans include seasonal double-points, birthday rewards, and tiered perks

Our Results

✅Installed Cards 2,500+
 ✅ Total Customers 2,800+
 ✅ Total Bonus Points 66,940+
✅ Total Transactions 4,881
✅ Max Visits (1 Customer) 46
✅  Feedback Rating 4.5/5 stars
✅ Signups (Last Month) 500+

Retention Rate Calculation

retention rate = 74%

This is significantly above the QSR industry average of 30-50% for loyalty programs.

0 %

Success Rate

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

Driving Repeat Visits with Boardwalk’s Digital Loyalty Program

Category

Paid Media Management

Clients

Boardwalk Burgers

Date

25 January,2023

Duration

1 Month

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