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Optometrist’s Practice Fills Calendar with New Patients - 2020 Eye Care

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Lead Generation
Paid Media Management
Web Development
Content Creation
Branding
Brand Management
Influencer Marketing

Our Client

A multi-location optometry offices offering general services.

Challenges & constraints

Despite running paid ad campaigns, the optometrist’s clinic was not seeing enough patient appointments. Their cost per acquisition (CPA) was high, and many of the leads generated were unqualified or uninterested in booking appointments. The clinic needed a structured lead generation strategy to attract potential patients who were actually looking for dental services. .

Our Approach

  • Conducted a competitor analysis to identify gaps and develop a unique ad messaging strategy.
  • Created SEO-optimized landing pages with clear calls-to-action (CTAs) to encourage appointment bookings.
  • Developed Google and META Ads campaigns targeting high-intent keywords such as “emergency optometrist near me” and “eye doctor in Burlington” etc.
  • Used geo-targeting to focus on people actively searching for dental services in the clinic’s local area.
  • Integrated GHL for automated follow-ups, sending reminders and confirmations to reduce no-show rates.
  • Conducted biweekly review meetings with the clinic’s operations team to refine lead quality and adjust ad creatives.

Our Results

✅ 42% increase in booked appointments within 60 days
 ✅ Improved conversion rate from 12% to 28% through better audience targeting
 ✅ Reduced cost per lead by 34%, increasing ROI on ad spend

0 %

Success Rate

Lets address your questions today!

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

Optometrist’s Practice Fills Calendar with New Patients - 2020 Eye Care

Category

Lead Generation

Clients

optometry

Date

25 January,2023

Duration

6 Month

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