Optimum Fiber x Sprint Digital

📣 Data-Driven Paid Campaigns

We launched multi-platform lead generation campaigns focused on Meta and Google Ads.

• A/B tested ad visuals and hooks to find top performers
• Used lookalike audiences and interest-based targeting to attract tech-savvy households
• Created platform-specific formats: carousels, reels, and lead forms

📍 Hyperlocal Targeting Strategy

To make media spend more effective, we ran geo-targeted campaigns in priority regions.

• Focused on neighborhoods with high demand and low internet satisfaction
• Messaging emphasized “Fiber-fast speeds with local support”
• Refined audiences weekly based on CPL data

✏️ Compelling Creative Direction

Our creatives focused on pain points like buffering, lag, and hidden fees from competitors.

• Delivered clear, benefit-first messaging like “No more lag during peak hours”
• Showcased real-world usage like gaming, streaming, and work-from-home scenarios
• Maintained consistent brand visual language for credibility

📊 Real-Time Optimization & Reporting

We set up automated reporting dashboards for quick turnarounds on decisions.

• Turned off underperforming ads rapidly
• Shifted budgets toward lowest-CPL segments
• Weekly creative refresh to avoid ad fatigue