Generating App Traffic & In-Store Awareness for Nawab’s Legendary BBQ

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Our Client

Nawab’s Legendary BBQ, a 24/7 South Asian BBQ restaurant based in Mississauga

Agency: Sprint Digital (Nawab’s dedicated marketing agency)
Service: App Promotion, Paid Ads, Content Creation, Website Optimization, In-Store Branding
Platforms: Instagram, Facebook, TikTok, In-Store Screens, Website

Overview

Nawab’s Legendary BBQ partnered with Sprint Digital to drive awareness and traffic to their ordering app across multiple touchpoints—both digital and in-store. Within just two months, we implemented a focused strategy combining content creation, paid social ads, localized targeting, and QR-powered in-store branding to connect Nawab’s growing fanbase directly to their app experience.

Campaign Objective

What We Did

High-Impact Social Content

Created short-form video Reels and static visuals tailored to platform trends and audience behavior. Content was optimized for Facebook, Instagram, and TikTok, showing how easily customers can order via the app.

2. Location-Based Paid Ads

Ran hyperlocal campaigns on Meta targeting audiences around Nawab’s physical location.

3. In-Store Branding & QR Activation

Extended the campaign into Nawab’s physical space to bridge the online-offline gap.

4.Website & Landing Page Optimization

Reviewed and improved Nawab’s app download landing page to reduce friction and increase conversion.

Our Results

✅Reels Views (Total) 92,000+
✅ App Landing Page Visitors 8,500+
✅ QR Code Scans (In-Store) 1,200+
✅ Increase in App Downloads +38% MoM
✅  Click-through Rate (Ads) 3.9%
✅  Ad Reach (Local) 110,000+

0 %

Success Rate

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Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.

Project Name

Driving Repeat Visits with Boardwalk’s Digital Loyalty Program

Category

Paid Media Management

Clients

Boardwalk Burgers

Date

25 January,2023

Duration

1 Month

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