Boardwalk Burgers (7 days of Giveaway campaign or any other campaign)

Lead Generation

Paid Media Management

Overview

Overview

To start 2025 with momentum, Sprint Digital executed the 7 Days of Giveaways campaign for Boardwalk Burgers, designed to boost engagement and drive customer retention. The campaign featured:

7 unique giveaways announced on alternate days
A high-energy announcement video on January 1st
User participation via likes, comments, and shares
Automated DMs incentivizing reward program sign-ups

Why This Matters

According to Tailwind, social media contests receive 3.5 times more engagement than regular posts, and brands that run giveaways grow their followers 70% faster per month. This campaign capitalized on these insights to drive engagement and expand Boardwalk Burgers’ online community.

Results:

📈 Account Reach Increased: +67.4%
📊 Accounts Engaged: +80.1%
📌 New Followers Gained: 2,225
💬 Total Comments: 5,762
❤️ Total Likes: 4,699
🔁 Total Shares: 1,322
👀 Total Impressions: 71,047
📢 Total Reach: 74,882
📝 Total DMs Sent: 100+
🎟️ New Loyalty Sign-Ups: 25

Campaign Goals

✅ Increase social media engagement and brand awareness
✅ Drive organic reach through user-generated shares
✅ Boost social media following
✅ Convert participants into loyalty program members

Automated DM Strategy & Rewards Program Impact: 🔹 Every participant who commented received an automated DM
🔹 DM offered 200 bonus points for signing up for the Boardwalk Burgers rewards program
🔹 Total DMs Sent: 5000+
🔹 New Loyalty Sign-Ups: 750+

According to HubSpot, loyalty programs increase customer retention rates by up to 30%—this integration directly impacted Boardwalk Burgers’ long-term engagement.

Key Learnings & Takeaways: ✔ Gamification Works – A structured, multi-day giveaway sustained interest over two weeks
✔ Engagement Fuels Reach – Posts with more comments and shares received significantly higher impressions
✔ Automated Messaging Drives Conversions – Personalized DMs helped convert participants into loyalty members
✔ Viral Content Boosts Awareness – Days 4 and 6 saw the highest shares, proving that audience excitement translates into virality
✔ Social Media is a Discovery Tool – Engaging giveaway campaigns act as a gateway to attracting new followers and customers

This campaign was a game-changer for our social media presence. The structured approach and automated messaging strategy helped us convert engagement into real customer relationships.