Boardwalk Burgers (Franchise Growth Case Study)

Lead Generation

Paid Media Management

Overview

To support Boardwalk Burgers’ franchise expansion strategy across Canada, Sprint Digital launched a full-funnel, multi-platform lead generation campaign beginning in January 2024. By combining geo-targeted paid advertising, on-brand content creation, and landing page optimization, we drove high-quality franchise inquiries while positioning Boardwalk Burgers as a premium opportunity in the fast-casual space.

Why This Strategy

✅ Omnichannel Presence – Captured audiences where they spend time: social, search, and events
✅ Video-First Approach – Dynamic reels and interviews drove engagement and credibility
✅ Geo-Targeting – Ads localized to franchise show regions delivered quality leads
✅ Strong Branding – Unified creatives across platforms built recognition and trust
✅ Lead-Driven Funnels – Forms were optimized for frictionless submission

Campaign Goals

✅Generate high-quality franchise leads across key Canadian provinces
✅ Drive awareness and visibility among aspiring entrepreneurs
✅ Use trade show momentum and digital touchpoints to boost interest
✅ Position Boardwalk Burgers as a national franchise opportunity

Outcome

Over 1,100 franchise leads across platforms
Numerous discovery calls booked with qualified candidates
Elevated perception of Boardwalk Burgers as a scalable national brand

1. Multi-Platform Ad Strategy

Launched conversion-focused lead generation ads across:
- Meta (Facebook & Instagram) with optimized forms and CTA buttons
- Google Search Ads targeting high-intent keywords
- TikTok Video Ads targeting younger entrepreneurs
- LinkedIn management to build a strong corporate presence

Focused ads on Ontario, Alberta, Saskatchewan, Manitoba, and British Columbia while maintaining national presence.

2. Content Creation & Ad Variations

60% engaging video content (interviews, reels, founder-led promos)
30% static creatives focused on benefits and brand identity
Key messaging like: “Bring Boardwalk to Your City”, “Your Franchise Journey Starts Here”

3. Website & Social Forms

Integrated custom-built lead forms on both the Boardwalk website and social media
Streamlined user journey from ad > landing page > form fill

4. Event-Based Geo Ads

Ran geo-tagged ads during franchise trade shows and expos
Geo-fenced event areas to capture real-time leads and follow-ups

This campaign was a game-changer for our social media presence. The structured approach and automated messaging strategy helped us convert engagement into real customer relationships.